Direct marketing, direct marketing is a kind of marketing communication - direct personal communication with the recipient of the message (the consumer (Business-to-consumer (B2C)) or the client of the business-to-business (B2B) environment with the purpose of building relationships And profit-making Direct marketing is based on the attitude towards the client as an individual, assumes feedback and does not use information intermediaries for communications.

Direct marketing often uses direct mailing of messages to target consumers (representatives of the target audience) through postal communication, e-mail, SMS, etc. Direct marketing is not targeted at target groups, but on individual individuals.

One of the most productive forms in the sphere of services is direct marketing of a complex nature. Such integrated direct marketing allows you to systematically and consistently apply in practice different types of impact on the target audience. Direct marketing activities require the creation of a client base - structured, constantly updated and updated information about individuals or legal entities and their consumer preferences and needs, with a view to further processing this information and offering products to customers that meet their needs.

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